Combine Your Worlds – 3 Tips for Your Crowdfunding

Crowdfunding is, briefly put, street performances online. This, of course, sounds a bit strange but it is true. With crowdfunding, generally all you are doing is presenting yourself and your music … in front of a worldwide crowd. And while you are doing this, you are passing around the hat. Even though the majority of your crowdfunding campaign takes part online, meaning via the crowdfunding platform, social networks and through email communication, you should not … Read more

Mario

New @Kickstarter – Reviewing the most recent music crowdfunding projects

Here are my short reviews of the latest music crowdfunding campaigns on Kickstarter: „Girl“ – by Jarrod Milton & Meya – the pitch video is quite unpersonal – I don’t understand what „Girl“ is about – more time and efforts should have been invested in creating the rewards – the campaign is obviously addressed only to friends and family – no project FAQs My prediction: not successful My recommendation: don’t pledge Re: Bach – no … Read more

Mario

Music Crowdinvesting – Where Are the Brave Music Entrepreneurs?

A look at the most recent massolution Crowdfunding Industry Report 2015 shows amazing growth rates in crowdfunding over the last several years. Starting with a market volume of 0.5 billion $ in 2009, the amount reached through crowdfunding was estimated at 34.4 billion $ for 2015. At the end of this development, there could be a crowdfunding market with a volume of approx. 300 billion $. At least, that is what the VC investor Fred Wilson … Read more

Mario

Death Is Not The End Or … The Slow Death Of Sellaband

Almost a year and a half ago, I heard Nick Cave’s cover of the Bob Dylan song from 1988 for the last time. I am just as sad today as I was then. Apparently, Sellaband no longer exists. My sadness is only exceeded by my agitation of the fact that this obviously means little to anybody. In January of 2008, I discovered Sellaband, a vital music crowdfunding community which brought forth an impressive number of … Read more

Mario

The Music Crowdfunding Survey 2015 is online

A few days ago I have finally completed the 2015 Music Crowdfunding Survey of music+crowdfunding and 50K MUSIC MAG and have posted it online. The survey among music crowdfunding supporters has the objective to create a reliable information base pertaining to the topic. The focal points are the demands made towards crowdfunding platforms as well as the degree of satisfaction with such platforms, the motivation of the supporters and the amount of financial funding they … Read more

Mario

The Agony of Choice … to Find the Right Crowdfunding Platform

A few days ago, Fiona Zwieb introduced musicians to three of the largest crowdfunding platforms (Kickstarter, Indiegogo, Patreon) for their music projects in the DIY musician blog. Sadly, this falls a little bit too short. One of the most important aspects of preparing crowdfunding projects is, without a doubt, choosing the right platform. There is no such thing as the only one. Use the following criteria when making your choice: Will I reach my fans? An important … Read more

Mario

Artists and Fans Don’t Fit Together … or Do They?

Artists and fans live in two different worlds. That’s the common belief. When you think of artists you immediately picture big stars, which it seems like make their millions without a struggle, fly out from one party to another and in between, every now and then, have concert tours around the world. The reality is different for many artists. Many of them barely finance themselves and their families with an ordinary job and usually finance … Read more

Mario

Make Your Crowdfunding Project a Campaign

Crowdfunding has meanwhile become a real alternative for financing art, in the German-speaking areas as well. Crowdfunding is a unique way, especially for musicians to finance their music. Fans can and gladly want to help in this process. Waiting for a big record deal is like waiting to hit the jackpot. Only the fewest of us actually get it. To have your album financed by your fans is for most artists an unusual, but in … Read more

Mario

Social Networks are Completely Overrated

At last year’s a2n-Crowdfunding-Workshop, as part of the Berlin Music Week, I had a small dispute with Simone Janson about the importance of social networks for crowdfunding. What does it mean, especially for musicians, to have 1.000 followers on Twitter, or 2.000 Facebook fans or 5.000 likes on the homepage? Nothing! Okay, almost nothing. Just as little as Market Research Data speaks of marketing quality, exactly as little does the number of fans or followers … Read more

Mario

The Amanda Palmer Case

…or: one could stop being passionate about crowdfunding after this! Most of you must have followed the discussions about Amanda Palmer and her offer to fans or musicians to perform along with her, no fee included. I don’t want to heat up the discussion once more. It can all be read in different newspapers, blogs or online. However as a result of this discussion, some musicians might reconsider crowdfunding their music. On one hand, it’s … Read more

Mario

The One-Step Program towards Success in Music Business

There are many lists and advices going around the internet, which are supposed to help musicians overcome the steep ways of the music business. They consist of some more and some less helpful tips (from five up to 20). Actually, most of them are obvious banalities that could work for the marketing of any given product. Here, I want to oppose those with my One-Step Program: “Act professional!” And it is really easy to implement, … Read more

Mario

Adios Big Four?

The Institute for Communication in Social Media, shortly Ikosom, published a blog post named: “Music Crowdfunding and Labels”, at the beginning of June. A survey is planned to be conducted amongst German A&R-and Product managers of around 30 small and big German labels. I think the questions can, at the moment, still be commented on. A couple of years ago, crowdfunding platforms boastfully announced the revolution of the music business. In the meantime, disillusion found … Read more

Mario