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Combine Your Worlds – 3 Tips for Your Crowdfunding

Crowdfunding is, briefly put, street performances online. This, of course, sounds a bit strange but it is true. With crowdfunding, generally all you are doing is presenting yourself and your music … in front of a worldwide crowd. And while you are doing this, you are passing around the hat.… Read more

Mario

New @Kickstarter – Reviewing the most recent music crowdfunding projects

Here are my short reviews of the latest music crowdfunding campaigns on Kickstarter: „Girl“ – by Jarrod Milton & Meya – the pitch video is quite unpersonal – I don’t understand what „Girl“ is about – more time and efforts should have been invested in creating the rewards – the… Read more

Mario

Music Crowdinvesting – Where Are the Brave Music Entrepreneurs?

A look at the most recent massolution Crowdfunding Industry Report 2015 shows amazing growth rates in crowdfunding over the last several years. Starting with a market volume of 0.5 billion $ in 2009, the amount reached through crowdfunding was estimated at 34.4 billion $ for 2015. At the end of this… Read more

Mario

Death Is Not The End Or … The Slow Death Of Sellaband

Almost a year and a half ago, I heard Nick Cave’s cover of the Bob Dylan song from 1988 for the last time. I am just as sad today as I was then. Apparently, Sellaband no longer exists. My sadness is only exceeded by my agitation of the fact that… Read more

Mario

The Music Crowdfunding Survey 2015 is online

A few days ago I have finally completed the 2015 Music Crowdfunding Survey of music+crowdfunding and 50K MUSIC MAG and have posted it online. The survey among music crowdfunding supporters has the objective to create a reliable information base pertaining to the topic. The focal points are the demands made… Read more

Mario

The Agony of Choice … to Find the Right Crowdfunding Platform

A few days ago, Fiona Zwieb introduced musicians to three of the largest crowdfunding platforms (Kickstarter, Indiegogo, Patreon) for their music projects in the DIY musician blog. Sadly, this falls a little bit too short. One of the most important aspects of preparing crowdfunding projects is, without a doubt, choosing the… Read more

Mario

Artists and Fans Don’t Fit Together … or Do They?

Artists and fans live in two different worlds. That’s the common belief. When you think of artists you immediately picture big stars, which it seems like make their millions without a struggle, fly out from one party to another and in between, every now and then, have concert tours around… Read more

Mario

Make Your Crowdfunding Project a Campaign

Crowdfunding has meanwhile become a real alternative for financing art, in the German-speaking areas as well. Crowdfunding is a unique way, especially for musicians to finance their music. Fans can and gladly want to help in this process. Waiting for a big record deal is like waiting to hit the… Read more

Mario

Social Networks are Completely Overrated

At last year’s a2n-Crowdfunding-Workshop, as part of the Berlin Music Week, I had a small dispute with Simone Janson about the importance of social networks for crowdfunding. What does it mean, especially for musicians, to have 1.000 followers on Twitter, or 2.000 Facebook fans or 5.000 likes on the homepage?… Read more

Mario

The Amanda Palmer Case

…or: one could stop being passionate about crowdfunding after this! Most of you must have followed the discussions about Amanda Palmer and her offer to fans or musicians to perform along with her, no fee included. I don’t want to heat up the discussion once more. It can all be… Read more

Mario

The One-Step Program towards Success in Music Business

There are many lists and advices going around the internet, which are supposed to help musicians overcome the steep ways of the music business. They consist of some more and some less helpful tips (from five up to 20). Actually, most of them are obvious banalities that could work for… Read more

Mario

Adios Big Four?

The Institute for Communication in Social Media, shortly Ikosom, published a blog post named: “Music Crowdfunding and Labels”, at the beginning of June. A survey is planned to be conducted amongst German A&R-and Product managers of around 30 small and big German labels. I think the questions can, at the… Read more

Mario